Why Ecomiq

Advice is easy. Staying current is hard.

EcomIQ is built by the team behind Pacific IQ. Every strategy we teach comes from work we're running right now, not stories from five years ago.

WHY MOST COACHING FALLS SHORT

The problem with ecommerce advice is that it gets old.

A lot of coaching is built on what worked for one brand, at one point in time.

But platforms change. Customer behaviour changes. Acquisition gets more expensive. The tactics that worked three years ago can burn money today.

That’s why EcomIQ is built differently. We teach from what the Pacific IQ team is testing, fixing, and learning inside live ecommerce brands right now.

Traditional coaching

What worked 3 years ago
Teaching

One playbook, taught on repeat.

What's working now

Testing
Learning
Teaching

Always current

THE EIQ ADVANTAGE

We coach from active experience.

1

Current

Every strategy comes from work being tested this week.

2

Specialist

Access to experts who live inside their discipline every day.

3

Proven

Ideas are tested across real brands before they reach you.

I've rarely worked with a more collaborative team and arrived at an outcome that met our needs so fully. They brought the technical and design expertise we needed.

Mary P, CMO, Ozium

Sean and team held our hand every step of the way, recommending the latest technologies and providing case study feedback on best practices for ecomm.

Jon, Brand Manager, Flamingo Estate

From the very onset of the relationship, even before any work started, the team was making suggestions for copywriters, designers, photographers and more.

Kyle, Owner, HealthyBud

They have so much experience working with other brands like mine. They're great at breaking my aspirations down into smaller, manageable steps.

Erica Tucker, Founder, Sweet E's Bake Shop

THE DIFFERENCE

The right answer depends on the problem.

No one is world-class at paid media, retention, SEO, CRO, operations, AI, and strategy all at the same time.

That's why EcomIQ isn't built around one coach.

Your lead strategist helps identify what's holding the business back, then brings in the specialist best equipped to help solve it.

Because the right answer usually depends on who's looking at the problem.

Typical Coach
EcomIQ
One person's experience
Team of specialists
Advice based on past success
Advice based on active work
General recommendations
Discipline-specific expertise
Fixed perspective
Different specialists as priorities change
One coach
Lead strategist + specialist roster

FOUNDER

Built by someone who's still in the weeds.

I built brands. I know what it feels like to be stuck staring at a Meta dashboard that no longer makes sense, with no one in your corner who's actually been there.

After working with hundreds of ecommerce brands through Pacific IQ, one thing became obvious.

Most founders don't need more information. They need help figuring out what matters next.

EcomIQ was built to give growth-stage brands access to the same thinking, systems, and specialists helping Pacific IQ clients scale every day.

THE PEOPLE YOU'LL ACTUALLY WORK WITH

One strategist. A roster of specialists.

Sean - Founder

Scaled an physical retail business to $10M, then built two fashion brands past $98M+ in combined revenue.

Jennifer - Strategy

Ecommerce growth expert and Shopify strategist with 10+ years working with $30M+ brands.

Mason - Paid Media

$20M+ managed across Meta, Google, and TikTok. Specialises in CAC optimisation and profitable DTC scaling.

Nikoleta - Email/SMS

Helps brands turn email into 10–25% of total revenue.

Ava - SEO

Builds SEO systems that lower acquisition costs over time.

FAQs

Frequently Asked