Five numbers every US DTC founder should pin on a sticky note from the new Hurman and Klaviyo report on discounting. Why 70% of discount events lose money, why your sale is selling hero products to your best customers, and the post-sale crash you're probably not tracking.

Most brands obsess over the homepage and forget the place where money actually moves. Fix five things in your checkout this quarter and you'll see real revenue before you see any new traffic.

Sidekick Pulse is a smoke alarm, not an architect. Free, built in, catches issues you’d miss, and saves real admin hours. But its recommendations need a human filter and its insights are time-sensitive. Use it like a tool, not an oracle.

We sat down to deploy Meta's new brain AI in a real workflow. It's not ready, here's what we found, and what we're doing instead.

LTV is too blunt a metric for DTC brands under $1M. The number that actually predicts whether you'll scale is the percentage of new customers who make a second purchase within 30, 60, or 90 days. If that's moving up, you're building a business. If it's flat, you're buying customers who don't belong to you.

Post-purchase upsells work when the offer is genuinely useful, not when you're shoving a random product at someone who just paid. Rebuy gives you the infrastructure, but the merchandising strategy is what moves the numbers from 8% to 28%.

SimGym lets you catch conversion problems with AI shoppers before they cost you real revenue, if you set it up right and don't waste credits figuring it out

Shopify Agentic Storefronts is not a ChatGPT integration. It is your store becoming discoverable across ChatGPT, Microsoft Copilot, Google AI Mode, and Gemini simultaneously, with one setup, no extra fees from Shopify, and no opt-in required. The operators who get their product data right now will compound that advantage before this gets crowded.