Shopify built A/B testing into the admin. For a lot of brands, that paid testing app just became optional. Here is what the native tool covers, and when you still need to keep the app.

Shorter alternative if the theme has a tight character limit:

Shopify now has A/B testing built into the admin. Here is what it covers, and whether you can drop your paid testing app.

Pulse tells you when something's on fire. It won't tell you what's quietly true about your store every week. Here are ten Sidekick prompts to pull on purpose, organised into a weekly routine that takes under half an hour and runs like a free analyst.

If you sell to EU shoppers, your store now needs a button that lets them start a return themselves. Shopify doesn't build it for you, and most stores are missing it. Here's what changed on 19 June 2026, who it actually hits, and the small fix to put it right.

Five numbers every US DTC founder should pin on a sticky note from the new Hurman and Klaviyo report on discounting. Why 70% of discount events lose money, why your sale is selling hero products to your best customers, and the post-sale crash you're probably not tracking.

Most brands obsess over the homepage and forget the place where money actually moves. Fix five things in your checkout this quarter and you'll see real revenue before you see any new traffic.

Sidekick Pulse is a smoke alarm, not an architect. Free, built in, catches issues you’d miss, and saves real admin hours. But its recommendations need a human filter and its insights are time-sensitive. Use it like a tool, not an oracle.

We sat down to deploy Meta's new brain AI in a real workflow. It's not ready, here's what we found, and what we're doing instead.

LTV is too blunt a metric for DTC brands under $1M. The number that actually predicts whether you'll scale is the percentage of new customers who make a second purchase within 30, 60, or 90 days. If that's moving up, you're building a business. If it's flat, you're buying customers who don't belong to you.

Post-purchase upsells work when the offer is genuinely useful, not when you're shoving a random product at someone who just paid. Rebuy gives you the infrastructure, but the merchandising strategy is what moves the numbers from 8% to 28%.

SimGym lets you catch conversion problems with AI shoppers before they cost you real revenue, if you set it up right and don't waste credits figuring it out

Shopify Agentic Storefronts is not a ChatGPT integration. It is your store becoming discoverable across ChatGPT, Microsoft Copilot, Google AI Mode, and Gemini simultaneously, with one setup, no extra fees from Shopify, and no opt-in required. The operators who get their product data right now will compound that advantage before this gets crowded.