Coaching by PacificIQ — a Shopify Premier Partner Agency

More Meta spend isn't always the answer.

Sometimes the bottleneck is in the ad account.
Sometimes it isn't. The challenge is knowing the difference.

Before you increase your budget again, let's figure out what's actually causing the slowdown.

Talk to a coach

Free 30-min discovery call. No obligation.

Meta Performance
Last 9 mo
Net profit margin
12.0% 5.8 pts
Spend Profit
Spend
+38%
ROAS
2.1x
Profit
−22%

You're spending more than ever on Meta ads. But results aren't improving.

And you're still looking at the same number.

01

ROAS keeps falling

Every increase in spend feels less effective than the last.

02

Profit keeps shrinking

Revenue might be growing, but margins are heading the wrong way.

03

Nothing seems to stick

New creatives. New campaigns. New agencies. Same frustration.

What most founders miss

The problem isn't always where it shows up.

When performance starts slipping, most founders look at the ad account. That's understandable. That's where the pain shows up first.

But the problem isn't always sitting inside Ads Manager. Sometimes it's the ads. Sometimes the ads are exposing weaknesses somewhere else in the business.

EcomIQ

The agency trusted by leading DTC brands

You've probably tried some version of this.

01

More budget

Still chasing the same result.

No change

02

New creative

Still chasing the same result.

No change

03

New agency

Still chasing the same result.

No change

04

More traffic

Still chasing the same result.

No change

The lever moved

Same spend. Different outcome.

A few years ago, spending more often meant growing more. Today, we're seeing brands increase spend while profit gets squeezed.

Not because they're bad marketers. Because ecommerce got harder. The platforms changed. Consumer behaviour changed.

What used to be an advertising problem can now be a conversion problem. Or a retention problem. Or a margin problem.

Then

2022

Spend more

Grow more

Now

2026

Spend more

Expose problems

Because traffic doesn't fix what's happening after the click.
Before you increase your budget again, make sure you're solving the right problem.

Talk to a coach

THE PROCESS

What happens after you apply.

We'll learn about your business, discuss your goals, and identify where we'd focus first.

If we're the right fit for each other, we'll build a plan, connect you with the right specialists, and help you focus on the priorities that will move the business forward.

01

Apply

Tell us about your brand and what you're working toward.

02

Discovery Call

We'll discuss your business, your goals, and whether we're the right fit for each other.

03

Strategy & Specialist

Your lead strategist builds a plan and connects you with the right experts.

04

Start Building

Get to work with your coaching team and focus on what will move the needle next.

WHY Founders work with us

What we teach on Monday, we tested last week.

EcomIQ is the coaching arm of Pacific IQ, a Shopify Premier Partner agency.
The strategies we recommend come from live client work happening right now.
Not a course. Not a theory. Not something that worked five years ago.

Always current

Strategies pulled from live client work, updated in real time.

Specialist depth

A full team across every discipline, not one generalist opinion.

Proven at scale

Tested across 8 and 9-figure brands before it reaches you.

PROOF IT WORKS

Built on experience. Refined through live client work.

Dryft Sleep grew returning customers nearly 60% and tripled subscription revenue, without spending more on ads
Read more
  • They didn't need more traffic.
  • They didn't need more products.
  • They didn't need to spend more on ads.

They needed to identify the constraint holding growth back and fix it. That's exactly what we help founders do every day.

+59%

Dryft Sleep's returning customers with no extra ad spend

Hundreds

Brands helped

$98M+

Scaled across Sean's own brands

FAQs

Your Questions

Everything you need to know before applying.